Survive a Recession, Land More Clients, & Grow a Team
If you’re running a service based company, like making videos for people, you need clients or customers to stay in business each month. And when there is a recession like what we’re currently going through during CO-VID19, sometimes your services are the first to go for a company looking to cut back.
But now is an important time to focus on who you can best serve, how you can find them, and convince them to work with you.
In this episode I chat with Mike Kilcoyne, who I got to know well when he signed up for my Freelance Filmmaker Accelerator Program last year. We discuss how he niched down to what clients he could serve best, how to make them repeat clients, when the right time to hire help is, and how to land and work with clients in other cities then where you live.
We also talk through this pandemic causing economic downturn and how you can work to help your business survive through it.
Chapters / Timestamps
- 00:00 - Mike's progression from start of Accelerator Program till now
- 07:47 - Figuring out what style of work attracts you
- 13:32 - How Mike gets new clients and keeps them
- 21:54 - Relinquishing project control to grow the business
- 36:18 - Collaborating with teammates and clients
- 45:10 - Mike's unique lead generation system
- 49:50 - Mike's advice for landing clients in the next 3-6 months
Items Mentioned
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