The Blog

If you're shooting tutorial style videos, especially of a tangible skill like crafting, building, or anything else that uses your hands, you won't want to miss this episode.

In it I talk with Josh Smith of Cook Academy about what they've learned building up a library of training videos for people learning to become better cooks.

We discuss how to set up multiple angles properly, find a better locale than what you already have available to you, how to cut down on reflections from glass surfaces, and how to best teach using video.

Publishing a video every single week is tough. 

Especially when different people are in the videos and what they're teaching is extremely technical and complex.

Enter Whiteboard Fridays from Moz. A weekly video show about SEO, content marketing, and getting traffic to your website. They've been showing up every week for years, with the ability to quickly share real-time information as it changes in their industry, like what's new with Google's latest algorithm.

In this episode with Elijah Tiegs from Moz we talk about two main things. First, the power of having a permanent video studio set-up and how that speeds up and simplifies the process for making a video each week. Second, we discuss the set-up they use at Moz to create Whiteboard Fridays. Specifically, we breakdown the lighting, focusing on both the subject and the whiteboard, and using wireless lavalier microphones instead of boom shotgun mics.